2009-11-04
Aurora closes deal with Polaris to promote Aurora Group
Aurora Group is proud to announce the partnership with Polaris Sports to promote Aurora Group and the VIP clubs.
The mother company of Polaris Sports, Gestifute, is one of the leading companies in the world of sports agencies and sports marketing. Lead by FIFA agent Jorge Mendes, Gestifute has mediated some of the world’s biggest transfers and has achieved a new world record with the transfer of Cristiano Ronaldo to Real Madrid.
Polaris Sports was created to better manage the image rights of the athletes represented by Gestifute and has been ground-breaking by introducing in Portugal many of the international standards in sports marketing. Beyond football, other athletes and other sports have been targeted, in which Álvaro Parente in motorsport is one of its main assets. Gestifute shares many of the values and goals of Aurora, also offering its clients unique experiences, namely in the sports area.
Aurora Group investors will be invited to the launch party of the Aurora Group to have the first choice on the possible real estate ownership and also have a chance to meet with the Aurora Group celebrities.
